OpenBet Finalizes Management Buyout from Endeavor
OpenBet has officially been acquired by OB Global Holdings LLC in a management-led buyout from Endeavor Group Holdings. The deal, backed by Endeavor CEO Ariel Emanuel, includes continued leadership under Jordan Levin, who remains Chief Executive Officer.
New Ownership Structure in Place
Following the transaction, OpenBet begins a new phase with a familiar leadership team.
“As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace”, commented CEO Jordan Levin.
Focus on Regulated Markets and Operational Scalability
OpenBet currently provides technology and services to over 200 operators across multiple regulated markets. Its modular platform is designed to support compliance, security, and performance at scale.
In Brazil, OpenBet has launched operations with BandBet and formed new partnerships with additional operators. These moves align with the company’s broader strategy to expand in jurisdictions where sports betting is being regulated.
The company continues to support government-affiliated and state-sponsored betting operations. It works with more than 20 members of the World Lottery Association (WLA), delivering sports betting solutions tailored to public sector needs.
As part of its commitment to responsible gambling, OpenBet integrates AI-driven tools from Neccton to enhance player protection and ensure regulatory compliance. The company also maintains WLA Gold Contributor status.
IMG ARENA to Be Sold to Sportradar
OpenBet’s current portfolio includes tools such as BetBuilder for same-game parlays and OpenBet Locator™ for location-based compliance. Both are designed to meet operational and regulatory demands in diverse jurisdictions.
As part of a separate transaction, Endeavor has agreed to sell IMG ARENA—OpenBet’s sports betting data business—to Sportradar. OB Global will remain the operator of IMG ARENA until the deal receives regulatory clearance, which is expected in the fourth quarter of 2025.
Oakvale Capital LLP and The Raine Group served as financial advisors to Endeavor. Legal support was provided by Latham & Watkins LLP.