Date: 17.09.2024

by Adam Dworak

OpticOdds Partners with Sportsbet.io to Enhance Betting Experience for NFL and NBA Seasons

OpticOdds has announced a strategic partnership with Sportsbet.io, a prominent cryptocurrency and fiat sportsbook. This collaboration will see OpticOdds’ advanced odds aggregation and risk management platform, TradeArt, integrated into Sportsbet.io’s offerings ahead of the highly anticipated 2024-2025 NFL and NBA seasons.

Comprehensive Betting Tools via TradeArt

Through the partnership, Sportsbet.io will gain access to OpticOdds’ premier odds API feed and trading screen products, provided via the TradeArt platform.

The integration offers real-time tools for operators, including custom-weighted consensus lines, arbitrage opportunities, real-time outliers, and detailed historical odds data.

These features are designed to enhance the betting experience for Sportsbet.io’s customers, giving them a complete view of betting opportunities and line movements all in one place.

With the inclusion of US player markets, this partnership ensures that Sportsbet.io bettors will have a comprehensive selection of options at their disposal, providing them with a seamless and informed betting experience throughout the year.

Seamless Integration with Sportsbet.io

OpticOdds’ real-time API is designed to integrate smoothly with existing risk management systems, making it easier for operators to reference or generate odds.

This partnership with Sportsbet.io reflects OpticOdds’ commitment to enhancing its technological capabilities and delivering scalable solutions to meet the demands of top-tier sportsbooks.

Driving Innovation in Sports Betting

Since its establishment in 2022, OpticOdds has focused on setting a new benchmark for innovation in the sports betting industry.

The company’s mission is to provide essential tools that support operator creativity, empowering sportsbooks to confidently post lines on any event, regardless of complexity.

Leadership Comments

Ryan Weinstock, Chief Commercial Officer at OpticOdds, expressed enthusiasm about the collaboration: “We’re very pleased to partner with Sportsbet.io. They are dedicated to providing their community with the best betting experiences on the market, and our product suite will set a new standard through easily scalable coverage.”

Ahti Lepanurm, Director of Trading at TradeArt with Sportsbet.io, also shared his excitement, adding: “Our goal is to give our customers an unrivaled experience, and being able to offer OpticOdds’ real-time sports betting data strengthens this commitment. As a pioneering sportsbook, we pride ourselves on working with cutting-edge technologies that align with our philosophy of innovation and excellence.”