by Mateusz Mazur

Pariplay bolsters senior team through appointment of Ashley Bloor as Director of Partnerships

NeoGames S.A subsidiary Pariplay® has appointed Ashley Bloor as its new Director of Partnerships as the company continues its positive growth trajectory in Europe and North America.

Decade of experience

Bloor has more than a decade of experience in the gambling industry with leading companies such as bet365, Gala Coral, William Hill, and Gaming Innovation Group. Most recently, she was Head of Operations – RGS at EveryMatrix.

As Pariplay®’s Director of Partnerships, Bloor will be involved with multiple facets of the organisation, working closely with the leadership team to support the growth of the Fusion® and Ignite® product offerings, managing and maximising relationships with the company’s many global partners as well as seeking new ones to expand the competitive content offering.

Bloor is the latest in a string of senior appointments that Pariplay has announced in the last 12 months as the company significantly expands its presence across the globe, most notably in North America.

Exciting journey

Enrico Bradamate, Chief Commercial Officer at Pariplay®, said: “We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”

Ashley Bloor, Director of Partnerships at Pariplay®, said: “I am excited about this new opportunity with Pariplay®, a company I have followed from the side lines and been very impressed with. I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”

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