Date: 03.07.2023

by Mateusz Mazur

Last update: 10.07.2023 11:22

Pariplay partners with EQL Games to expand iLottery offering

NeoGames S.A subsidiary, Pariplay, has announced its latest partnership with EQL Games, a leading iLottery provider based in Louisville, Kentucky. The agreement will integrate EQL Games as Pariplay’s newest Fusion partner, allowing its instant win titles to be available on the platform for lottery-focused operators across North America.

Company with a strong reputation

EQL Games has built a strong reputation for delivering a diverse range of localized, instant-win content to players. Through this collaboration, a selection of EQL Games’ titles will be seamlessly integrated into the growing Fusion platform, thereby expanding the reach of EQL Games’ offerings.

Pariplay has established itself as a unique aggregator in the North American market, catering specifically to iLottery operators. With the addition of EQL Games’ content, Pariplay aims to enhance the breadth of its iLottery offerings, reinforcing its position as an industry leader. Pariplay utilizes advanced technology that enables the customization of existing games for local markets while empowering studios to create exclusive, personalized games upon request.

Pariplay solidifying its presence in North America

This partnership is the latest strategic move by Pariplay to solidify its presence as a prominent player in regulated North American iLottery markets. The company has already formed successful partnerships with key organizations such as the West Virginia Lottery, Ontario’s AGCO, Alberta’s AGLC, and Atlantic Lottery (ALC) in Atlantic Canada.

Pariplay’s Fusion® platform boasts an impressive collection of over 14,000 games from more than 120 suppliers, complemented by a comprehensive suite of back-office conversion and retention tools designed to enhance player value.

Expressing his enthusiasm for the partnership, Shivan Patel, VP North America at Pariplay®, stated, “We have made great progress in recent years in delivering our Fusion® platform to regulated online lottery operators across North America. We are always seeking to enhance our portfolio of games with fresh, high-quality content. EQL Games fits the bill perfectly with its compelling collection of iLottery instant win products that we are sure will be a hit with players.”

CEO of EQL Games, Brad Cummings, shared his excitement about the collaboration, saying, “Our goal is to deliver lottery content that is novel, engaging, and profitable for lottery operators while making it available to as wide an audience as possible. Pariplay®’s market reach is considerable, and it’s a fantastic moment for us to have reached an aggregation deal which will help to significantly further our standing in the thriving iLottery market.”

With this latest partnership, Pariplay® continues its commitment to providing innovative and diverse gaming experiences to the iLottery industry, while EQL Games looks forward to expanding its market presence through Pariplay®’s extensive reach in North America. Players can expect an enriched selection of exciting instant-win titles as a result of this collaboration.