Paris FC Partners with bwin to Strengthen Commercial and Fan Engagement Strategy
Paris FC has announced a new partnership with bwin, a well-known sports betting brand. This agreement grants bwin brand exposure during Paris FC matches and introduces exclusive promotions for both bettors and club supporters.
Expanding Brand Presence at Paris FC Matches
Under the agreement, bwin will receive extensive visibility across Paris FC’s matchday operations, ensuring the brand’s presence at all games. Additionally, the partnership includes exclusive promotions and prize opportunities for fans, enhancing their engagement with both the club and the betting operator.
Paris FC’s collaboration with bwin places the club alongside major brands such as Vinci, Renault, adidas, and Red Bull. This positioning aligns with the club’s ambitions to expand its influence in both French and international football.
A Commitment to French Football
“Paris FC embodies values that are close to our hearts, and we are delighted to contribute to the club’s growth as a partner. This partnership will allow us to strengthen our ties with the world of French football and its fans, in the heart of the City of Lights”, said Christophe Michel, Digital and Marketing Director at bwin.
Bwin has a history of supporting football clubs, and this latest agreement solidifies its involvement in the French football ecosystem.
“We are proud to announce this strategic partnership with bwin. This partnership confirms the growing attractiveness of Paris FC and the confidence that prestigious brands place in our project. With bwin at our side, we are strengthening our project and creating new opportunities for our supporters and fans of the Club. Thank you to bwin for their trust, and welcome to the Paris FC family!”, added Paris FC President Pierre Ferracci.