Date: 15.01.2025

by Sebastian Warowny

Phil Hellmuth Joins BetRivers as Brand Ambassador

Rush Street Interactive (RSI), the parent company of BetRivers, has announced a high-profile collaboration with professional poker legend Phil Hellmuth. Known for his record 17 World Series of Poker (WSOP) bracelets and vibrant personality, Hellmuth is set to play a prominent role in BetRivers’ offerings across poker, sportsbook, and casino platforms.

A Multifaceted Role for a Poker Icon

Hellmuth’s new role isn’t confined to a single domain. He will contribute to BetRivers’ online platforms, hosting interactive poker games, live dealer events, and themed promotions. His involvement extends to high-stakes VIP tournaments, offering fans the chance to compete with the poker pro while learning his strategies.

Moreover, Hellmuth will appear at live events hosted by BetRivers’ casino partners, such as Rivers Casino and Little River Casino, aiming to deliver memorable, in-person experiences.

Enriching Media and Poker Offerings

The collaboration goes beyond gameplay. Hellmuth will feature prominently in BetRivers Network programming, including the popular show Poker Night in America. His magnetic personality is expected to attract both seasoned poker enthusiasts and casual viewers.

This partnership also ties into the newly launched BetRivers Poker platform, born from RSI’s acquisition of Run It Once Poker, a platform previously developed by Phil Galfond. Hellmuth’s influence will undoubtedly help shape this initiative into a vibrant poker destination.

Mutual Enthusiasm for the Collaboration

RSI CEO Richard Schwartz highlighted Phil Hellmuth’s ability to make the game more engaging through his energetic and charismatic approach. Schwartz noted that Hellmuth’s contributions across various platforms would deliver exciting and memorable experiences for BetRivers’ audience.

“Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on”, added Phil Hellmuth.

This partnership marks a fresh chapter in Hellmuth’s connection with RSI. In August 2024, he made headlines by selling his RSI shares, citing concerns over market volatility and broader economic trends.

While the move coincided with RSI’s controversial decision to pause its affiliate program in some states, Hellmuth’s return in this ambassadorial role demonstrates his confidence in the brand’s future.