Play’n GO Draws a Clear Line Against Sweepstakes Casinos
Play’n GO has publicly ruled out supplying its games to sweepstakes casinos, doubling down on its stance in favor of regulated gambling markets and cautioning industry peers against short-term gains in grey areas that may harm long-term prospects.
No Room for Grey Areas
Play’n GO has made a definitive move by announcing that its portfolio will never be offered to sweepstakes casinos. These platforms, which often operate outside of formal regulatory oversight, have increasingly come under scrutiny—particularly in the United States.
“We will never supply our games to sweepstakes casinos. Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute”, said Johan Törnqvist, CEO and Co-Founder of Play’n GO.
This isn’t a new direction for the Swedish supplier, which has consistently backed regulatory structures as the foundation of a sustainable gambling ecosystem.
A Risk for the Industry’s Future
The announcement comes at a time when regulators across North America are intensifying efforts to address unregulated gambling platforms. For Play’n GO, engaging with sweepstakes casinos isn’t just a business choice—it’s a threat to industry integrity.
“Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions. Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market. Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward”, added Shawn Fluharty, Head of Government Affairs at Play’n GO.
This hardline stance mirrors previous decisions by Play’n GO to prioritize compliance over commercial opportunity. The company was the first in the sector to publicly reject the production of “bonus buy” games—features now banned in markets like the UK and the Netherlands.
Play’n GO’s approach has garnered support from regulated operators, including Tipico in Germany. The operator has elevated Play’n GO as a preferred partner while cutting ties with providers that serve both legal and unregulated markets.
Long-Term Vision Over Short-Term Gains, Says Play’n GO CCO
Magnus Olsson, Chief Commercial Officer at Play’n GO, acknowledged the financial implications of these choices, but defended them as essential for long-term industry health.
“It’s no secret that with this decision – much like with our stance towards Bonus Buy games – we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want. We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future. We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n GO leading the way once again”, said Olsson.