by Mateusz Mazur

Play’n GO Renews Sponsorship with Växjö Lakers for Another Season

Play’n GO, a leading casino entertainment provider, has announced its return as the title sponsor for the Växjö Lakers, a local ice hockey team based in Växjö, Sweden.

This sponsorship reflects Play’n GO’s commitment to supporting its local team and community, with the relationship between the two entities spanning over a decade.

Strong Local Connection

Play’n GO has its origins in Växjö, the city where the company was founded. By sponsoring the Växjö Lakers, Play’n GO continues to maintain a strong connection to its roots. Last season, the Växjö Lakers secured their fourth Swedish championship title, adding to the club’s illustrious history.

The sponsorship agreement for this year includes several notable elements:

  1. Exposure on Växjö Lakers’ helmets.
  2. Full takeover of the Vida Arena, offering increased brand visibility.
  3. Creation of a private Play’n GO lounge with customized interior.
  4. Play’n GO’s branding as jersey and helmet sponsors during European Champions League matches.

Community-Focused Sponsorship

Johan Tornqvist, CEO of Play’n GO, expressed enthusiasm for the sponsorship, stating “This sponsorship brings together two great champions – Play’n GO and Växjö Lakers. We’re thrilled to continue as sponsors and love nothing more than to support our local team which we do for the fans, fun and entertainment.

“As the puck is just about to drop on a new season everyone at Play’n GO wishes the team the very best of luck. We’ll be watching intently and cheering on our Lakers throughout the campaign.”

Johan Markusson, CEO of Växjö Lakers, expressed excitement about the continued partnership with Play’n GO, stating “We are excited to have Play’n GO as a sponsor again for the upcoming season and thank everyone at Play’n GO for their continued support. Sponsors like Play’n GO are vital to the club and to hockey in Sweden. They allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community focused club that supports hockey for all ages.

“With Play’n GO we have had a really creative partnership over the past few years and I’m sure that will continue in the years ahead too. We can’t wait to get the new season started.”

Play’n GO’s renewed sponsorship with the Växjö Lakers underscores its commitment to its local community and its support for a successful ice hockey team. The sponsorship brings together a local company with strong global recognition and a championship-winning local sports team.

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