Date: 30.01.2025

by Adam Dworak

Playson Expands Global Reach Through Partnership with Light & Wonder

Playson has secured a content distribution deal with Light & Wonder, expanding its presence in the UK, Canada, and Latin America.

Expansion into Key Markets

The agreement allows Light & Wonder’s operator partners to integrate Playson’s games. Last month, Dazzletag Entertainment Ltd became the first UK operator to launch Playson’s titles, including SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN.

Light & Wonder’s Role in the Market

Light & Wonder provides access to more than 3,500 games from various studios. Its platform helps operators enhance mobile gaming while ensuring regulatory compliance. Adding Playson’s content broadens the selection available to its partners.

Industry Recognition for Playson

The deal reinforces Playson’s reputation as a top provider. As demand grows, the company continues expanding its global reach. Blanka Homor, Sales Director at Playson, called the agreement a key milestone:

“Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.”

She noted the successful launch with Dazzletag and expects further growth.

Commitment to Content Diversity

Light & Wonder values the partnership as a boost to its offerings. Steve Mayes, Senior Director of Partnerships at Light & Wonder, stated:

“We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.

“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”