Playson Expands in Switzerland Through GAMRFIRST Partnership
Playson has broadened its reach in the Swiss iGaming market by signing a content partnership with GAMRFIRST, the online arm of Casino Barrière Montreux. The agreement gives GAMRFIRST access to a range of Playson’s top-performing Hold and Win games via the Gamanza Game Store aggregation platform.
New Content Deal Brings Hold and Win Titles to Swiss Online Casino Players
GAMRFIRST, launched in 2022, has quickly emerged as one of the fastest-growing online casino brands in Switzerland. Operated by a land-based casino with an established presence, the platform offers slots, table games, and live casino content from various international providers.
Under the new deal, GAMRFIRST will offer several of Playson’s leading titles, including Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Supercharged Clovers: Hold and Win.
The collaboration also lays the groundwork for future expansion into France, where both parties plan to explore opportunities once the country regulates online casino gaming. Although the French market is not yet open to online slots and table games, Playson has expressed intent to be ready once legislative changes occur.
Strengthening Swiss Market Presence
Playson has seen consistent growth in Switzerland through partnerships with multiple licensed operators. The company aims to consolidate its market share with this latest agreement, further establishing itself in the country’s regulated digital gaming landscape.
“We are thrilled to collaborate with GAMRFIRST and make our games available to even more players in Switzerland. This partnership builds on our steady growth in the jurisdiction. We look forward to a mutually successful cooperation and eagerly anticipate future opportunities to further expand together across Europe”, commented Blanka Homor, Sales Director at Playson.
“Playson’s products are widely enjoyed by players across Europe and their games regularly rank among the most popular slots in the market. We are delighted to add their successful titles to our online casino and in doing so, expand the appeal of our offering to even more players”, added GAMRFIRST Managing Director Clément Govinda-Miramon.