Playson Expands Presence in the Netherlands and Finland Through Play North Partnership

New Multi-Brand Deal Strengthens Playson’s European Market Footprint

Playson, a leading digital entertainment provider, has solidified its position in the Netherlands and Finland by entering into a multi-brand agreement with the online casino operator Play North.

This partnership will see a selection of Playson’s top-performing titles, including popular games such as Supercharged Clovers: Hold and Win, Thunder Coins: Hold and Win, and Coin Strike: Hold and Win, made available on Play North’s operator brands Kansino in the Netherlands and Pikakasino in Finland.

Play North and its Growing Influence in Europe

Since its launch in 2018, Play North has focused on delivering safe and user-friendly online casinos in regulated European markets.

The operator quickly gained recognition in the Netherlands, becoming one of the first companies to secure a Dutch licence in 2021. Its Kansino brand is now widely known among Dutch players.

In Finland, Pikakasino has established itself as a popular choice for Finnish players, offering a variety of casino games, including slots, live casino options, roulette, and blackjack.

Playson’s Strategic Growth in Regulated Markets

The new partnership underscores Playson’s commitment to expanding its presence in regulated European markets, particularly those showing strong interest in slot games.

With a well-established portfolio of industry-renowned titles, Playson continues to provide long-term value to operators like Play North, further solidifying its presence in key regions.

Statements from Playson and Play North on the Partnership

Blanka Homor, Sales Director at Playson, expressed her excitement about the partnership, stating, “Play North has made huge strides across the iGaming industry in a relatively short amount of time and we’re delighted to provide our top-performing titles to its players across the Netherlands and Finland. Our strong portfolio continues to grow, and Play North’s players will now have the opportunity to experience engaging games that have already received strong reception.”

Daphne Xerri, Chief Product Officer at Play North, echoed the enthusiasm, stating, “Playson’s collection of stimulating titles has always proved a hit with Dutch and Finnish players. We are delighted to be able to host them across two of our brands. We are always eager to collaborate with the best providers in the industry, and Playson fits that mould perfectly. Through this deal, we are confident Play North will continue to strengthen its brand by providing players with a fresh wave of industry-leading games.”