Date: 18.06.2024

by Adam Dworak

Playson Expands Reach with Premier Gaming Partnership in Sweden

Playson has recently announced a significant partnership with Premier Gaming. This collaboration aims to enhance the game offerings across Premier Gaming’s network, introducing some of Playson’s top titles to a broader audience in Sweden.

Details of the Partnership

Under the expansive agreement, Playson will incorporate its popular Hold and Win series into Premier Gaming’s respected operator brands in Sweden. Key titles such as Royal Joker: Hold and Win, Lion Gems: Hold and Win, and Luxor Gold: Hold and Win are slated for release across these platforms.

Premier Gaming, licensed in Malta and Sweden, operates several notable online casinos across Europe, including Pronto Casino, Slothino, and Premier Live Casino. The partnership with Playson is set to bolster each brand’s portfolio with globally recognized games, enhancing their market presence and appeal.

Statements from Playson and Premier Gaming

Blanka Homor, Sales Director at Playson, expressed enthusiasm about the partnership: “As the company behind some of Europe’s fastest-growing online casino platforms, we are delighted to bring our renowned Hold and Win offering to Premier Gaming players. It’s an honour to continue strengthening our market presence in a mature market like Sweden and we are confident that Premier Gaming’s established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts.”

On the other side, Mark Zammit, CMO at Premier Gaming, shared his perspective: “We are always looking to expand our offering with vibrant and exciting slots, providing our reset of our players with the best games on the market. With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering and look forward to a fruitful partnership.”

Implications for the iGaming Industry

This partnership marks a strategic move for both companies. Playson’s ability to cater to large operator networks and its expertise in developing engaging game mechanics positions it as a powerful player in the European iGaming landscape.

For Premier Gaming, the integration of Playson’s titles promises to enhance its competitive edge and satisfy the growing demands of the online gaming community.