by Mateusz Mazur

Playson Expands Swiss Market Presence through Partnership with Pasino

Playson, the rapidly growing digital entertainment supplier, has strengthened its foothold in the Swiss market by entering into a partnership with Pasino, the online brand of Casino Du Lac Meyrin SA.

Playson Expands Swiss Market Presence through Partnership with Pasino iGamingExpress

This strategic collaboration underscores Playson’s growing reputation in an increasingly popular jurisdiction, as it brings its captivating selection of slots to Pasino’s online platform.

Expanding Influence in Switzerland

Playson’s integration with Pasino marks a significant milestone, as it solidifies the provider’s position in Switzerland. With this partnership, Playson is now live with seven of the top 10 operators in the Swiss market, highlighting the company’s appeal to local players.

Pasino’s online offering will now feature Playson’s extensive catalog of slots, including the latest releases from the highly successful Hold and Win series, such as Crown and Diamonds, Wolf Land, and 3 Pots Riches. This move provides Pasino players with access to engaging and entertaining gaming experiences.

Pasino’s Strong Presence in the Swiss Market

Founded in 2019, Pasino.ch has swiftly established a significant presence in the Swiss market over the past four years. It operates as the online brand of Casino Du Lac Meyrin SA, a member of the renowned French-brand operator Groupe Partouche. Groupe Partouche has a substantial presence across Europe and North Africa, with numerous land-based casinos in countries like France, Switzerland, Belgium, and Tunisia.

This collaboration further enables Playson to expand its reach in a market where it has already established a dominant footprint. The partnership aligns with Playson’s ambitious goals for 2023, solidifying its position as a key player in the iGaming industry.

Blanka Homor, Sales Director at Playson, expressed their excitement about the partnership, stating, “To now be live with seven of the top 10 operators within Switzerland is testament to how Playson’s content resonates with local players and sparks engagement.
“Our amazing portfolio continues to grow and Pasino players will have the opportunity to experience some of the games that already proving so attractive to the country’s population.”

Rupert Ecker, Managing Director at Pasino, added, “Playson’s portfolio of engaging titles have always proved a hit with Swiss players and we are delighted to be able to exhibit them at Pasino.
“Pasino always wants to sign deals with the best providers in the industry and Playson fits that category with its enchanting catalogue of titles.”

In conclusion, Playson’s partnership with Pasino represents a significant move in the iGaming industry, as it expands the company’s reach in the Swiss market and provides Pasino players with access to an array of captivating gaming titles. This collaboration is poised to enhance the gaming experience for Swiss players and strengthen Playson’s position in the region.

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