Date: 14.01.2025

by Sebastian Warowny

Playson Expands UK Presence with Paddy Power and Betfair Partnership

Playson, a digital entertainment provider, has strengthened its position in the UK market by launching its games on Flutter Entertainment’s Paddy Power and Betfair platforms.

Leading Titles Now Available for UK Players

As part of the partnership, Playson’s popular games, including Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win, are now live on Paddy Power and Betfair’s online casino platforms. This integration is facilitated by Relax Gaming’s aggregation platform, ensuring seamless access for players to these engaging titles.

Playson’s collaboration with Flutter Entertainment is set to grow further. In the coming months, additional titles from Playson’s extensive portfolio will be added to the operators’ offerings. Moreover, the partnership is expected to extend into other regulated markets, including Spain, Italy, and Brazil.

Statement from Playson

“We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson. We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson to continue its global marketing expansion”, said Blanka Homor, Sales Director at Playson.

This partnership highlights Playson’s ongoing commitment to expanding its presence in key regulated markets. With a focus on delivering feature-rich titles and innovative game mechanics, Playson continues to attract globally recognised operators and their player bases.