Date: 17.12.2024

by Tomasz Jagodziński

Playson Goes Live with Lottoland

Playson is expanding its presence in Europe by bringing its games to Lottoland users. The partnership with the Gibraltar-based operator will bring the studio’s popular titles to regulated markets.

Playson Games Live on Lottoland

Lottoland’s 20 million+ players worldwide can now play Playson’s games. First games to go live via Relax Gaming’s integration are Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways™, more to follow soon.

Playson’s games will add to Lottoland’s casino offering, especially in key regulated markets like the UK. Lottoland offers over 30 global lottery draws and has a solid online casino offering which will now benefit from Playson’s slots.

Strategic Growth in Regulated Markets

This collaboration underscores Playson’s focus on strengthening its presence in highly regulated European markets. Blanka Homor, Sales Director at Playson, commented: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions. Lottoland is an operator with enormous status and reach, and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Lottoland, headquartered in Gibraltar, sees this partnership as a key opportunity to align with its strategic goals of complementing its core lottery products while attracting new audiences. Nigel Birrell, Group CEO at Lottoland, said: “Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product. Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”