Playson Partners with Fenikss to Expand in Latvia
Playson has taken a significant step to bolster its presence in the European market by partnering with Fenikss, a Latvian operator. This collaboration marks an important milestone for Playson as it continues to expand its influence across Europe.
Integration of Playson’s Portfolio
Fenikss operates under the well-regarded NOVOMATIC group and is recognized as one of Latvia’s premier operators. The company offers a wide range of online and land-based slot games, alongside an extensive sportsbook. This partnership allows Fenikss to enhance its offerings by integrating some of Playson’s most popular titles into its platform.
The agreement between Playson and Fenikss introduces several of Playson’s titles to the Latvian market. Games such as “Royal Coins 2: Hold and Win,” “Book of Gold: Multichance,” and “Royal Joker: Hold and Win” are now accessible on Fenikss’ website. This integration was facilitated by Relax Gaming’s aggregation platform, showcasing Playson’s commitment to establishing itself in mature, regulated markets.
Statements from Industry Leaders
Blanka Homor, Sales Director at Playson, expressed satisfaction with the partnership:
“We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles. We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.”
Martins Opmanis, Head of I-Gaming Department at Fenikss, also shared his enthusiasm for the partnership:
“Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform. We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”