Playson partners with St8 to expand distribution in Europe
Playson has entered into a strategic partnership with B2B aggregation platform provider St8 to enhance its distribution network across Europe. This collaboration brings Playson’s popular games to a broader audience in key regions, starting with Estonia and Finland.
Playson’s top-performing games integrated with St8
The agreement enables St8’s partnered operators to access a wide range of Playson’s successful titles via a seamless API integration.
This includes fan-favorites like Coin Strike: Hold and Win and Energy Coins: Hold and Win, alongside new releases such as Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.
These additions enrich the operators’ portfolios and offer engaging content tailored to European players.
St8’s expertise supports scalable solutions
With decades of experience in the B2B iGaming sector, St8 is known for delivering scalable and efficient solutions.
The integration of Playson’s games through St8 initially focuses on Estonia and Finland, with plans to expand to additional European regions in the future.
Strengthening Playson’s presence in Europe
The partnership reflects Playson’s ongoing efforts to grow its presence in Europe by collaborating with key industry players. Cristhian Andre Zito Sudoarg, Sales Manager at Playson, highlighted the significance of this collaboration:
“We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering. As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”
St8’s commitment to top-tier game providers
For St8, the partnership represents a milestone in its mission to offer high-quality content to its operator network. Alex Zvezdochkin, COO at St8, shared his enthusiasm:
“We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us. We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”
