Playtech Extends Partnership with Bar One Racing Through New Multi-Product Deal
Playtech has solidified its collaboration with Bar One Racing by signing a new four-year multi-product agreement. This partnership extension positions Playtech as the exclusive provider of Bar One’s digital sportsbook across the UK and Ireland, while also expanding the operator’s portfolio with Playtech’s comprehensive casino and live casino offerings.
A Decade-Long Partnership Expanded
Building on over 10 years of successful collaboration, Playtech will continue supplying self-service betting terminals (SSBTs) for Bar One’s retail operations. These terminals, powered by Playtech’s advanced sports betting software, aim to bridge the gap between retail and digital betting experiences, reflecting the growing demand for seamless integration of technology in betting shops.
Yori Arami, VP Sports Commercial at Playtech, said: “Bar One has become a driving force in Ireland, and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new digital sportsbook and casino proposition further increases the collaboration between the two companies.”
“We are set on progressing plans to provide a customer-centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and retail space”, he added.
Bar One Racing’s Growth Strategy
Bar One’s CEO, Barney O’Hare, commented: “We are very pleased to extend further our important relationship with Playtech. With a full and recent upgrade and digitalisation of our entire retail estate, we have installed brand new sports terminals which form a key part of the future success of our company.”
“We are very excited to also now bring the best digital sportsbook and casino product to our customers and look forward to the success this partnership will undoubtedly bring”, he added.
This announcement coincides with Bar One’s recent upgrade of its retail locations in Ireland. The modernization of its retail estate, coupled with the introduction of cutting-edge betting terminals, signals the company’s strategic focus on providing an enhanced, tech-driven betting experience for its customers.
