Playtech Focuses on B2B Growth Following Snaitech Sale
Playtech has confirmed steady trading results for the first four months of 2025, reinforcing its strategy to become a predominantly B2B-driven company. The completion of the €2.3 billion Snaitech sale and continued expansion in the Americas mark a pivotal moment in the company’s transition.
Strong US Momentum Drives B2B Expansion
Between January and April 2025, Playtech reported solid operational performance in line with expectations. The B2B segment remains the company’s strategic focus, particularly in the US, where Playtech is seeing strong demand across its Live, Casino, and Platform products. The company credited recent launches with major operators in 2024 as key revenue contributors.
CEO of Playtech, Mor Weizer stated:
“Our core B2B business has delivered a solid performance in the first four months of the year, with a standout performance in the US. Given the strategic and operational progress being made across the business, we remain confident in Playtech’s ability to execute on the exciting growth opportunities over the medium term.”
The Live Casino vertical continues to be a leading revenue generator, while Playtech’s SaaS-based offerings – less capital-intensive and more scalable – also experienced strong momentum across multiple markets.
Impact of LatAm Regulations
In Latin America, the company experienced some short-term regulatory headwinds. Brazil’s ongoing transition to a regulated market and a temporary VAT charge in Colombia created initial pressures. However, Playtech maintains a positive long-term view on the region, citing robust opportunities ahead.
Playtech’s relationship with Mexican operator Caliplay entered a new phase in March. Under the updated agreement, Playtech now receives dividends as a 30.8% shareholder but no longer earns B2B service fees. Software fee income from Caliplay continued to show strong growth up to the end of March.
€2.3 Billion Snaitech Sale Completed
One of the most significant corporate developments was the sale of Snaitech to Flutter Entertainment for €2.3 billion, finalized on 30 April 2025. Playtech will return approximately €1.8 billion from this transaction to shareholders via a special dividend on 12 June 2025.
Efforts are ongoing to sell Playtech’s remaining German business, HAPPYBET. Further updates are expected in due course, as the company continues to streamline its focus.
Strengthened Balance Sheet and Leadership Transition
Playtech announced the redemption of €150 million in senior secured notes due in March 2026. The repayment, scheduled for 2 June 2025, aims to reinforce the company’s balance sheet post-Snaitech sale.
The company also confirmed a leadership change: John Gleasure has assumed the role of Chairman following the 2025 AGM, replacing Brian Mattingley.