Playtech Partners with Pari Mutuel Urbain to Expand Poker Offerings in France
France’s leading gaming operator, PMU, joins Playtech’s iPoker.EU network to enhance its poker portfolio and access Europe’s largest liquidity pool.

Playtech Expands French Footprint with PMU Deal
Playtech has secured a strategic partnership with French gaming giant Pari Mutuel Urbain (PMU), marking a significant push into France’s competitive online poker market.
Under the agreement, Playtech will supply its iPoker.EU Network services and content to PMU, integrating the operator into one of Europe’s largest poker liquidity pools.
This partnership represents the continued growth of Playtech as a Poker supplier across the expanding French market.
iPoker.EU Network to Power PMU’s Poker Expansion
PMU will leverage Playtech’s iPoker.EU Network infrastructure, renowned for its liquidity and advanced technology, to enhance its poker vertical. Players on PMU’s platform will gain access to Playtech’s suite of poker products, including cash games, tournaments, and the fast-paced Twister Poker format.
The partnership also introduces gamification tools designed to boost player engagement, aligning with PMU’s goal of delivering a dynamic, modernized poker experience.
A key feature of the collaboration is the integration of poker access across PMU’s turf and sports betting applications, enabling multi-vertical engagement. This cross-platform strategy aims to attract both existing PMU customers and new audiences seeking seamless access to diverse gaming options.
Focus on Innovation and Market Growth
“We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees’ needs, ensuring an engaging experience for their players”, commented Marat Koss, VP of Interactive Gaming at Playtech.
“Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings, including multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players. We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market”, added Stéphane Auffret, Product, Service, and Innovation Director at PMU.