Playtika and IGT Collaborate to Bring Slots to Social Casino Games
Playtika, a mobile gaming and interactive entertainment company, has partnered with IGT, to integrate renowned slot themes into Playtika’s social casino games.
Expanded Game Offerings Through Partnership
Starting December 26, 2024, Playtika will introduce IGT’s Cleopatra II in Slotomania, marking the first of many popular IGT slots set to debut in Playtika’s games, including Caesars Slots and House of Fun. This rollout will continue into 2025, bringing a variety of IGT’s titles to social casino enthusiasts worldwide.
Amnon Calev, Executive General Manager of Slots Central and Slotomania at Playtika, highlighted the strategic importance of the partnership:
“We are constantly looking for ways to engage new players and are thrilled to announce our strategic content partnership with IGT. As leaders in the social casino industry, it was only natural for us to collaborate with the creators of some of the most iconic games in the gaming industry and bring the best content into our social casino game.”
This sentiment was echoed by Nick Khin, President of Global Gaming at IGT, who emphasized the mutual benefits of the collaboration:
“By partnering with Playtika, IGT can extend the reach of its player-favorite games portfolio and offer popular games such as Cleopatra II in a free-to-play format via Playtika’s iconic social casino games. This collaboration creates new opportunities for a global audience of players to immerse themselves in the thrill of IGT slots in a virtual, social setting.”
Marketing Campaign and Accessibility
The launch of Cleopatra II in Slotomania will be supported by a multi-platform marketing campaign, ensuring players are aware of the exciting new addition. Over the coming months, further announcements will reveal the IGT games set to join Caesars Slots and House of Fun.
Playtika’s games, available for free on the Apple Store and Google Play, provide a social, entertaining casino experience with no real-money rewards.