Playtika Reports Revenue Growth in Q3 2025
Playtika Holding Corp. reported steady performance in the third quarter of 2025, driven by record direct-to-consumer (DTC) revenue and continued focus on portfolio optimization. Despite a slight sequential decline in total revenue, the company achieved strong year-over-year growth and reaffirmed its full-year financial outlook.
Revenue Expansion and Profitability Gains
Playtika recorded total revenue of approximately €627.4 million in Q3 2025, marking an 8.7% increase compared to the same period last year, though slightly down 3.1% from the previous quarter. The company achieved record DTC platform revenue of around €194.6 million, up 19.0% sequentially and 20.0% year over year.
GAAP net income stood at about €36.3 million, while adjusted net income reached €61.2 million, rising 16.3% year over year. Adjusted EBITDA increased to €202.3 million, a 30.2% sequential gain. The company reported cash, cash equivalents, and short-term investments totaling roughly €596.0 million as of September 30, 2025, underscoring its financial stability.
Robert Antokol said:
“We delivered another record in direct-to-consumer revenue, with broad-based contribution from Bingo Blitz, June’s Journey, Solitaire Grand Harvest, and our SuperPlay portfolio. Our strategy to deepen player relationships, grow DTC mix, and reallocate resources toward highest return opportunities is strengthening our portfolio and positioning us to enhance long-term cash generation.”
Operational Trends and Strategic Outlook
Average daily paying users reached 354,000, increasing 17.6% year over year, while payer conversion remained at 4.3%. Bingo Blitz generated approximately €151.2 million in revenue, representing modest sequential and annual growth. June’s Journey brought in around €63.5 million, while Slotomania declined to €63.7 million amid changing player preferences. Adjusted EBITDA margin rose to 32.2%, supported by lower marketing costs and strong DTC growth momentum.
Craig Abrahams said:
“A growing direct-to-consumer mix is protecting margins, and SuperPlay’s strong performance validates our acquisition strategy. We are investing with discipline in our pipeline and platform capabilities while executing a planned step-down in marketing, and we remain on track to finish the year within our guidance.”
Playtika reaffirmed its 2025 revenue guidance between €2.51 and €2.56 billion, with adjusted EBITDA projected to remain between €665 and €688 million. The company also declared a quarterly dividend of €0.09 per share, payable on January 9, 2026, to shareholders of record as of December 26, 2025. Management highlighted its continued focus on operational efficiency and long-term sustainable growth through strategic investment and portfolio diversification.