Powering Esports Offering for Entain Brands
DATA.BET has entered into a strategic content partnership with Entain NCE to strengthen the esports betting offering for its brands in the Baltic and Nordic regions. The rollout will begin in Estonia and expand gradually across additional markets.
Broad Coverage and Optimized Profitability
Under the agreement, Entain’s portfolio receives access to DATA.BET’s esports trading and engagement ecosystem. The offering includes the provider’s comprehensive Odds Feed and Risk Management capabilities, together with Bet Builder functionality and a suite of interactive tools designed to lift engagement and drive margin growth. Pitch Tracker, Scoreboards, video streaming, detailed statistical insights and a consolidated Multi Widget are included to improve user experience and operational performance.
The integration enables Entain’s customers to access more than 30 esports disciplines and over 10,000 live monthly events, including leading titles such as Counter-Strike 2, Dota 2, Valorant and League of Legends. A phased product expansion is planned as the partnership develops.
Executives Highlight a Shared Strategic Vision
Otto Bonning, Head of Sales at DATA.BET. said:
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next.”
Hendrik Ahuna, Director of Sportsbook at Entain NCE commented:
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions.”
The agreement reflects Entain’s focus on next-generation betting entertainment and builds on the growing importance of esports across regulated European markets. While Estonia serves as the initial implementation hub, both sides confirm that the partnership is structured for long-term growth across the region.