PRace Enters B2B Gambling Market
PRace has officially launched as a B2B marketing agency focused on the gambling industry. The agency uses data-led strategies to deliver leads and sales funnels. Founded by Nicholas Brown and Aiste Garneviciene, PRace has already worked with over ten major clients and expects to generate nearly €1 million in revenue this year.
Official Launch Follows First Year of Activity
On 6 May 2025, PRace confirmed its official market launch, positioning itself as a disruptive marketing agency focused solely on B2B gambling. Based in London and Vilnius, the agency aims to provide a fully integrated service built around data-driven lead generation and end-to-end sales funnel execution.
The company already operates with a 15-person team composed of specialists with industry backgrounds, and it now plans to publicly announce its leadership team in the coming weeks.
A Response to Unmet Marketing Needs in B2B Gambling
PRace was founded in 2024 by Nicholas Brown, formerly of Square in the Air, and Aiste Garneviciene, ex-COO of BetGames and SBC Leader of the Year 2020. Their joint experience led them to identify a gap in how B2B marketing is executed in the gambling industry—one they aim to close with a more sophisticated, measurable approach.
Commenting on the launch, Nicholas Brown, Co-Founder of PRace, said:
“Having been in marketing since the early 2010s – and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene. The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”
Proven Leadership and a Focused Methodology
As of the official announcement, PRace has worked with over ten top-tier clients, including founding partners Relax Gaming and Amelco. The agency reports strong growth momentum and is nearing €1 million in projected annual revenue.
Aiste Garneviciene, Co-Founder and CEO of PRace, explained the agency’s strategic vision:
“As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market – to driving qualified leads and sales. Each stage demands a different strategy and PRace is the first agency that can deliver that. We’re bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients. If you’re ready to make marketing your biggest growth engine – get in touch!”
The company’s entry signals a shift in expectations within B2B gambling marketing—toward measurable outcomes, tailored strategies, and full-funnel execution.