Date: 21.01.2025

by Tomasz Jagodziński

Pragmatic Play Becomes Main Sponsor of Aprilia Racing for 2025 MotoGP Season

Pragmatic Play has announced a partnership with Aprilia Racing, becoming the main sponsor of the MotoGP team for the 2025 season. This collaboration will see Pragmatic Play’s branding featured on Aprilia Racing’s bikes, rider gear, and promotional materials throughout the season, starting with the first race on March 2.

Expanding Brand Presence in Motorsport

Aprilia Racing, the most successful European factory team in the FIM Grand Prix World Championship, will feature top riders Marco Bezzecchi and reigning World Champion Jorge Martín in the upcoming season. Pragmatic Play’s sponsorship aims to strengthen its brand visibility among motorsport fans worldwide, building on its recent partnership with Tomorrowland Brasil—an industry-first for the iGaming sector.

The collaboration with Aprilia Racing provides Pragmatic Play with an opportunity to align itself with a globally recognized motorsport brand that embodies innovation, speed, and precision. By entering the MotoGP scene, Pragmatic Play taps into a passionate and diverse audience, expanding its influence beyond the traditional gaming industry.

Statements from Key Stakeholders

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about the collaboration, stating:

“With its rich racing pedigree, relentless drive to succeed, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play. We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide.”

Massimo Rivola, CEO of Aprilia Racing, highlighted the alignment of values between the two companies, saying:

“We are particularly pleased to welcome a new partner of the caliber of Pragmatic Play. This partnership represents the union of two companies that share the values of innovation, passion, and the pursuit of excellence. The goal is to build a collaboration based on trust, innovation, and a shared vision for the medium to long term.”