Pragmatic Play Expands Cricket Betting Portfolio
Pragmatic Play has strengthened its position in sports betting by rolling out an enhanced cricket product for operators worldwide. The upgrade introduces expanded live coverage, new bet types, and deeper integration with official data services. The development aims to improve market depth and responsiveness for one of the most wagered-on sports in global iGaming
Cricket Coverage Significantly Extended
The updated cricket solution now features 10,000 live matches annually, supported by more than 200 pre-match and in-play betting markets across over 150 competitions. This expansion gives operators wider content options during peak sporting periods as well as year-round regional engagement.
Pragmatic Play has added improvements to scoreboard functionality, video streaming access, and official data integration. These enhancements allow bettors to follow live action alongside more detailed markets and real-time performance insights.
Focus on Growth in a Key Betting Vertical
Gareth Crook, SVP of Sports at Pragmatic Play, emphasized cricket’s unique importance to sportsbook operators:
“Cricket is one of the most watched sports on television and a staple of many global operators’ in-play offering. Its live, in-play nature makes it a dominant vertical, and our upgraded product ensures operators can capture that demand with the depth and reliability they need.”
Crook added that the expansion aligns with market needs:
“This launch reflects our commitment to continuously enhancing the sportsbook and solving operator requirements for content-rich, engaging coverage. With cricket at the heart of many betting portfolios, Pragmatic Play Sports is proud to deliver a product that raises the bar for player experience worldwide.”