Date: 26.06.2024

by Mateusz Mazur

Pragmatic Play Expands Partnership with DAZN Bet

Pragmatic Play has broadened its partnership with DAZN Bet by launching its Sportsbook solution in Germany.

The move follows the successful introduction of Pragmatic Play’s Sportsbook product via DAZN Bet in Spain last October.

Regulatory Compliance and Technology Integration

DAZN Bet’s entry into the German market was facilitated by obtaining a German license through a successful collaboration with Pragmatic Solutions.

Pragmatic Solutions provided robust platform compliance capabilities that ensured a smooth market entry. The integration of Pragmatic Play Sportsbook into DAZN Bet was achieved using Pragmatic Solutions’ Player Account Management (PAM) platform technology, which is accessible to all PAM licensees.

The expansion into Germany solidifies Pragmatic Play’s position as a leading multi-channel provider in regulated markets globally.

Gareth Crook, SVP of Sports at Pragmatic Play, expressed enthusiasm about the launch: “Our entry into the German betting market again proves our ability to launch our Sportsbook product in a competitive and highly regulated market, fast on the heels of our Spain launch in October. We’re delighted to be partnering with DAZN Bet to achieve their growth plans, this time in Germany.”

DAZN Bet’s Strategic Milestone

Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at DAZN Bet, highlighted the significance of the launch: “We are excited to announce the launch of our new Sportsbook platform in Germany through our partnership with Pragmatic Play. The new platform provides us with a competitive set of features, tailored to perfectly meet the essential requirements to be successful in the German market.”

The new Sportsbook platform aims to provide DAZN Bet customers with a superior betting experience. Berthold elaborated on the benefits: “Our customers can now enjoy smoother journeys, exciting new functionalities, and automated processes, all designed to enhance the overall betting experience. This strategic milestone will help us grow our footprint and market share significantly in the coming years and will set us up for long-term success.”