by Mateusz Mazur

Pragmatic Play Expands Partnership with William Hill to Launch Live Casino Portfolio in the UK

Pragmatic Play, a leading content provider in the iGaming industry, has taken a significant step by expanding its partnership with tier-one operator William Hill, a part of 888 Holdings plc.

This expansion aims to introduce Pragmatic Play’s Live Casino portfolio in the UK market, marking a substantial milestone in their collaboration.

Enhanced Gaming Audience

The partnership between Pragmatic Play and William Hill will substantially broaden the Live gaming audience, building upon their existing relationship that began with William Hill hosting Pragmatic Play’s slot content back in 2017.

Customers of William Hill in the UK will have access to a diverse selection of classic live dealer games, including Roulette, Blackjack, and Baccarat. Additionally, they can enjoy thrilling game show products like Sweet Bonanza CandyLand™, Mega Wheel™, and the upcoming release, Vegas Ball Bonanza™.

Expanding European Reach

Pragmatic Play continues to expand its Live Casino offerings across regulated European markets. Recent agreements in Switzerland, Sweden, the Netherlands, and other regions demonstrate the provider’s commitment to growth and innovation.

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm, stating, “William Hill is a huge global brand that needs no introduction, and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences and can’t wait to deliver these to William Hill customers.”

Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, said, “Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.” 

Pragmatic Play’s expansion into the UK Live Casino market with William Hill showcases their dedication to providing innovative and high-quality gaming experiences. This partnership aims to enhance the gaming options available to UK players while solidifying the collaboration between these industry leaders.

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