Pragmatic Play Expands Presence in Switzerland Through Partnership with GAMRFIRST
Pragmatic Play, a prominent content provider in the iGaming industry, has solidified its position in the Swiss market through a strategic partnership with GAMRFIRST, operated by Casino Barrière Montreux, a subsidiary of the Barrière Group.
Pragmatic Play’s highly-regarded Slots portfolio is now accessible on GAMRFIRST.ch, the online extension of the well-established land-based casino provider in Switzerland. This collaboration has resulted in the integration of 50 exciting titles onto the operator’s platform, including popular games like Sweet Bonanza™ and The Dog House™.
The partnership with GAMRFIRST marks another significant achievement for Pragmatic Play in expanding its presence and influence in the Swiss market. The company has been consistently forming successful partnerships, and this latest deal is expected to further boost its growth and reach in the region.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm for the collaboration, stating, “Casino Barrière Montreux is highly regarded in Switzerland, where Pragmatic Play continues to expand its presence.” She added, “We’re delighted to welcome the operator’s GAMRFIRST brand to our growing customer base in this key regulated market. The online casino shares our commitment to creating safe and enjoyable gaming experiences, and its players can now access our entire portfolio of premium Slots.”
Patrick Ballestraz, Head of Online at GAMRFIRST.ch, echoed this sentiment, saying, “Pragmatic Play’s industry-leading Slots portfolio makes a wonderful addition to GAMRFIRST, with its captivating titles already proving a success with players throughout Switzerland.” He also noted, “The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market.”
Pragmatic Play is renowned for its robust portfolio of up to eight Slot titles released every month. Beyond Slots, the company offers a diverse range of gaming experiences, including Live Casino, Virtual Sports, and Bingo games, all accessible through a single API. This comprehensive suite of offerings continues to position Pragmatic Play as a frontrunner in the iGaming industry.
With this latest collaboration, Pragmatic Play strengthens its foothold in Switzerland and underscores its commitment to delivering top-quality gaming solutions to players and operators alike in regulated markets worldwide.