Pragmatic Play Expands UK Presence Through Ivy Casino Partnership
Pragmatic Play has strengthened its foothold in the UK iGaming market through a new partnership with Ivy Casino. The deal grants the online casino access to a wide selection of Pragmatic Play’s popular slot titles and live dealer games, enhancing its offering for players in the region.
Ivy Casino Adds Pragmatic Play’s Gaming Portfolio
Ivy Casino, a relatively new entrant to the UK’s online gambling scene, has secured a partnership with Pragmatic Play to expand its gaming portfolio. Launched in September 2024, the casino aims to establish itself as a strong competitor in the market. The integration of Pragmatic Play’s slot and live casino content is expected to bolster its appeal among UK players.
Through this agreement, Ivy Casino’s players can now enjoy a selection of well-known slot titles, including Gates of Olympus 1000, Sugar Rush 1000, and the Big Bass series. Additionally, the partnership brings Pragmatic Play’s live dealer offerings, such as roulette and blackjack, further diversifying the casino’s game selection.
Pragmatic Play’s Strategic Growth in Regulated Markets
The deal aligns with Pragmatic Play’s broader strategy of expanding its reach in regulated European markets. By partnering with operators like Ivy Casino, the company continues to strengthen its position in the UK’s competitive online gaming landscape.
“We’re excited to supply player favourite games to Ivy Casino as the brand continues to establish itself in the competitive UK market”, commented Irina Cornides, Chief Operating Officer at Pragmatic Play.
“Partnering with Pragmatic Play allows Ivy Casino to provide its players with some of the most popular and innovative games in the industry. Their renowned titles will significantly enhance the gaming offering at Ivy Casino and support its mission to become a leading name in the UK online casino space”, added Mark Good, representing Ivy Casino.