Pragmatic Play secures exclusive live casino partnership with Flutter for UK and Ireland brands
Pragmatic Play has entered into an exclusive agreement with Flutter, becoming the sole provider of dedicated live casino tables for its UK and Irish-facing brands. The partnership covers major operators within the Flutter portfolio, including Paddy Power, Betfair, and Sky Vegas, marking a significant step in Pragmatic Play’s expansion within the live casino segment.

Strategic expansion of live casino offerings
Under this agreement, Pragmatic Play will supply dedicated live casino tables alongside its existing suite of live products, ensuring a tailored gaming experience for Flutter’s extensive customer base. The deal aims to enhance the live gaming experience across multiple platforms by delivering both traditional table games and engaging game shows.
A key aspect of the partnership is the implementation of Pragmatic Play’s Smart Studio solution, which enables Flutter brands to customize the look and feel of network titles to align with their branding. This feature provides a unique, brand-centric experience across Flutter’s diverse portfolio, enhancing player engagement and brand recognition.
Tailored content for Flutter brands
In addition to standard offerings, Pragmatic Play will develop bespoke content tailored to specific audiences within Flutter’s brands.
Leveraging Flutter’s proprietary intellectual property, Pragmatic Play aims to deliver customized gaming experiences that cater to the preferences of UK and Irish players.
Industry perspectives on the partnership
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the partnership:
“Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”
Roisin Hogan, Commercial Director at Flutter, added:
“Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”