Pragmatic Play Sports Expands Its Betting Portfolio with Greyhound Racing
Pragmatic Play Sports has broadened its sportsbook offering by integrating greyhound racing, providing operators access to over 100,000 live races annually from more than 80 tracks worldwide.
Greyhound Racing Joins the Pragmatic Play Sports Portfolio
The new product includes a comprehensive racecard, featuring data from each greyhound’s last six races.
This addition allows operators to offer a more detailed and engaging betting experience.
Strengthening Its Position in the Betting Industry
Pragmatic Play first introduced its sportsbook in late 2023 through DAZN Bet in Spain.
Now operating under the Pragmatic Play Sports brand, the platform delivers a fully managed, customizable solution equipped with official live data and an array of services tailored to operators’ needs.
Targeting Established Betting Markets
Greyhound racing remains a staple in the UK betting industry, a well-established and highly competitive market.
By incorporating this offering, Pragmatic Play Sports reinforces its commitment to expanding content and enhancing player engagement on a global scale.
Industry Perspective on the Launch
Gareth Crook, SVP of Sports at Pragmatic Play, emphasized the importance of this expansion:
“Greyhound racing is a key market for sports betting operators in the UK and beyond, so we are delighted to announce its addition to the Pragmatic Play Sports stable. Following the launch of horse racing and football player markets towards the end of last year, greyhound racing leads an exciting lineup of new products and services coming in 2025.”