Date: 20.03.2025

by Tomasz Jagodziński

Pragmatic Play Sports Partners with QuinnBet in the UK and Ireland

Pragmatic Play Sports has strengthened its presence in the UK and Irish sports betting markets through a new partnership with QuinnBet. The collaboration brings Pragmatic Play’s sportsbook platform to the operator, integrating a wide range of betting options and virtual sports content.

Sportsbook Integration with QuinnBet

QuinnBet has successfully launched Pragmatic Play Sports’ platform, allowing its users to access official live data, video streaming, and advanced betting features such as bet builders. The sportsbook now provides over 40,000 sporting events each month, covering major leagues and markets worldwide.

Founded in 2017, QuinnBet has grown into a recognized brand in the UK and Ireland’s iGaming sector, known for its competitive odds and diverse betting markets. The partnership with Pragmatic Play Sports is expected to further enhance its offerings, strengthening its position in the region.

Role of Pragmatic Solutions’ PAM

The integration was facilitated through Pragmatic Solutions’ Player Account Management Platform (PAM), ensuring compliance and operational security. This technology provides a seamless user experience, supporting the sportsbook’s functionality across multiple markets.

Pragmatic Play Sports recently expanded its sportsbook product to include horse racing, greyhounds, and football player markets. Additionally, QuinnBet customers can now access the provider’s virtual sports content, featuring games like Horse Racing and Penalty Shootout.

Industry Perspective

Gareth Crook, SVP of Sports at Pragmatic Play, highlighted the significance of the partnership, stating:

“We are immensely proud to partner with QuinnBet and their team and look forward to helping them reach their ambitious growth plans. This partnership extends the reach of our product offering in the UK and Ireland, and it is a testament to our market-leading racing product. The integration has gone well and we’re excited about this long-term relationship.”

Brenda Quinn, CEO of QuinnBet, emphasized the benefits of the collaboration:

“Partnering with Pragmatic Play Sports is a significant move for us as we continue to grow and enhance our offering in the UK and Ireland. The provider’s outstanding Sportsbook enables us to offer our customers an even more comprehensive and engaging betting experience and we are confident that this collaboration will drive our brand forward and strengthen our position in the markets.”