Pragmatic Play Strengthens U.S. Sports Coverage with OpticOdds Partnership
Pragmatic Play has joined forces with OpticOdds to enhance its sportsbook offering with a wider range of real-time player prop markets across major U.S. sports.
Expanding the U.S. Player Prop Market
OpticOdds, known for its ultra-fast sports betting data feeds and trading solutions, has entered into a new integration agreement with Pragmatic Play. The partnership will see OpticOdds’ low-latency odds feed embedded into Pragmatic Play’s sportsbook platform, providing operator partners with access to a deeper and more dynamic selection of player-focused markets.
The integration will enable real-time pricing and increased market depth across key leagues such as the NBA, NFL, and MLB, marking a significant step in Pragmatic Play’s expansion into U.S.-focused sports betting content.
Delivering Precision and Market Depth
According to Ryan Weinstock, Chief Commercial Officer at OpticOdds, the collaboration aligns with the company’s broader mission to deliver fast and dependable data across all betting markets.
“Our mission at OpticOdds is to equip operators with fast, reliable data for every market. By partnering with Pragmatic Play Sports, we’re enabling a significantly broader selection of U.S. player prop markets, delivered through our comprehensive feeds. The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision,” said Weinstock.
Weinstock emphasized that this partnership would provide Pragmatic Play’s sportsbook partners with the tools to meet growing demand for detailed, data-driven betting experiences among U.S. bettors.
A Stronger Foundation for Sports Operators
Gareth Crook, SVP of Sports at Pragmatic Play, highlighted how the deal enhances the range of options available to sportsbook operators using Pragmatic Play’s platform.
“This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our U.S. sports coverage through the addition of comprehensive player prop markets. Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class U.S. sports portfolio to our current and future operators,” said Crook.