Suppliers

Date: 22.04.2025

by Sebastian Warowny

Last update: 22.04.2025 13:19

ProgressPlay Launches Playtech-Powered Bingo Across 120+ UK Sites

The UK bingo market is experiencing a new phase of growth, and the recent collaboration between ProgressPlay and Playtech aims to raise the bar even higher. Their long-term partnership has already resulted in the rollout of a new-generation bingo platform across more than 120 gambling sites in the UK.

A New Chapter for White-Label Bingo

ProgressPlay has officially partnered with Playtech, selecting the gaming giant as its exclusive bingo provider. The agreement marks a milestone, as ProgressPlay becomes the first white-label network to implement Playtech’s latest bingo technology, live since December 2024.

This strategic move combines ProgressPlay’s flexible white-label solutions with Playtech’s established bingo network, offering a package designed to appeal to both established operators and emerging brands.

With 3.5 million people playing online bingo in the UK each week and a gross gambling yield topping €700 million annually, the sector offers major opportunities for growth. ProgressPlay and Playtech are positioning themselves to take full advantage, offering scalable and engaging bingo environments that align with evolving player expectations.

The new platform stands out with its focus on scalability, cross-sell potential, and enhanced retention features. Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, highlighted:

“With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”

A Customisable and Connected Bingo Ecosystem

The revamped bingo experience is built around several key pillars:

  • Customisable Branding: Operators can tailor the appearance to match their brand identity.

  • Multi-Device Play: Seamless access across mobile, tablet, and desktop.

  • Dynamic Jackpots: Prize structures designed to keep players engaged.

  • Enhanced Social Features: Chat rooms and community tools that encourage player interaction.

  • Integrated Gaming: Smooth connections with sportsbook, casino, slot, and live dealer offerings.

This holistic setup creates not only a standalone bingo product but an interconnected gaming environment, boosting both engagement and profitability.

Expanding Network Benefits for Players and Operators

Joining Playtech’s network grants ProgressPlay operators and their players access to a wide array of networked rooms and additional side games, including slot content from Playtech’s Eyecon studio. Players benefit from a smoother, more immersive experience supported by tailored promotions and varied jackpot options.

“We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games”, stated Marat Koss, VP of Interactive Gaming at Playtech.

The collaboration marks a significant step for both companies. By combining technological innovation with a flexible white-label model, ProgressPlay and Playtech are offering operators a competitive advantage in a crowded market.

“We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry”, said Itai Loewenstein, CEO at ProgressPlay.