“Provably Fair technology changes the game by giving verification power directly to the players”

What inspired Amarix to focus on Provably Fair technology, and how does this focus differentiate your company from other game providers in the iGaming industry?

At Amarix, we see Provably Fair technology as a fundamental shift in how trust is built between players, operators, and game providers. The iGaming industry has always relied on external certifications and audits to prove fairness, but that approach has its limitations. Players are expected to trust a third party without ever being able to verify outcomes themselves. We believe that’s outdated.

Provably Fair technology changes the game by giving verification power directly to the players. Instead of relying on opaque audits, players can confirm the fairness of each game round themselves using cryptographic verification. This is a direct response to the growing demand for transparency, especially among younger, more tech-savvy players who don’t just want entertainment – they want control.

Where Amarix stands apart is in how we approach Provably Fair. Many providers offer it as a niche feature or a checkbox on their roadmap. For us, it’s a core part of our product strategy. We don’t just “add a verification button” and call it a day. We’re building scalable, blockchain-ready architectures that allow operators to integrate Provably Fair into their platforms seamlessly, reducing disputes and increasing trust.

More importantly, we’re pushing beyond the usual “random number verification” approach. Our goal is to make the entire casino ecosystem more transparent – starting with game logic and expanding into payments, bonuses, and player transactions. Fairness shouldn’t stop at the game level; it should extend to how players interact with operators as well.

While others focus on short-term player retention through high volatility and aggressive bonuses, we’re investing in the long game – building a future where trust and fairness are not just selling points but industry standards. That’s what truly sets Amarix apart.

Can you provide specific examples from Amarix’s game portfolio that illustrate how provably fair technology ensures an extra layer of fairness, and how does this technology work in practice?

We don’t treat Provably Fair as just a background feature – it’s fully integrated into every game we develop. More than that, we go beyond the industry standard by not only allowing players to verify their own game results but also providing transparency into the outcomes of other players within the same game session. This adds a new level of trust and engagement.

Take Car Crash, Air Crash, and Crash as examples. In these games, players can see real-time confirmations of bets and game rounds, not just for themselves but for every player in the lobby. This means they don’t just take our word for it when they see big wins happen – they can verify exactly when and how those rounds played out. Our in-game leaderboards also show verified results, proving that every high-stakes win was legitimate.

The way it works is simple yet powerful. Each round is generated using cryptographic algorithms that players can check independently. Every bet, result, and game round is tied to an immutable verification process, allowing users to confirm fairness in real time. There’s no need to wait for an audit or reach out to support – players can see the proof for themselves instantly.

We’re also pushing hard on making fairness accessible. A common issue with Provably Fair systems is that they’re too complex for the average player. We’re actively refining our game interfaces to make verification clear, intuitive, and part of the natural gameplay experience. The goal? A future where players don’t need to contact support to understand what happened in a game – they can verify everything themselves, without ever leaving the session.

This approach doesn’t just build trust – it changes how players interact with casino games. Instead of playing in a black box, they get full visibility into the mechanics, making for a more transparent and confident gaming experience.

What are the steps and considerations for operators when adding provably fair games to their platforms, and how does Amarix facilitate this process?

Integrating provably fair games requires a different approach compared to traditional RNG-based content. The nature of the technology forces a more detailed bet history and introduces new transaction types beyond standard bet and win events. For example, features like bet insurance extend beyond simply encrypting a round’s result – they require independent transactions to be properly recorded and verifiable. That’s why, instead of bundling everything together, we handle these additional mechanics as separate transactions, allowing operators to receive structured, transparent data.

The challenge, however, is that most casino platforms are built around simplified transactional structures, with predefined bet/win logic. To bridge this gap, we’ve designed our system to be highly adaptive. For each partner, we aggregate and deliver data in the format that works best for their platform, whether that means grouping bets, wins, and bonuses into a single transaction or breaking down every game feature into distinct data points. This level of customisation ensures that operators can integrate provably fair games without overhauling their backend systems.

To make this process even smoother, we provide partners with deep insights through our back office. Every round, transaction type, and game detail is available for review, giving operators full transparency into how the game operates. Initially, we assumed that cryptographic verification alone would be enough, but we quickly realised that a visual representation of game rounds was just as important. That’s why we’re now rolling out graphical round history tracking – soon to be live in production.

By taking this approach, we’re not just ensuring fairness for players; we’re also giving operators a flexible and intuitive integration experience. Regardless of how much data an operator wants to receive through API, they’ll always have full clarity within our system. This balance of transparency, adaptability, and ease of integration is what makes adding provably fair games a seamless process.

What specific strategies or tools does Amarix employ to ensure that your development team can rapidly create and launch innovative games, and how does this process differ from traditional game development in the iGaming industry?

At Amarix, we don’t just develop games – we engineer scalable, agile systems that allow us to move faster than traditional game studios. The key difference is that we don’t get stuck in outdated development cycles or bureaucratic approval processes. We build with modularity in mind: our core team focuses on new product innovation, while dedicated service teams handle integrations and support. This separation allows us to iterate on new ideas quickly without being bogged down by legacy maintenance.

Another critical factor is our feature-driven development approach. Unlike companies that lock themselves into rigid roadmaps, we leave 30% of development time unlogged – this gives developers the breathing room to experiment, optimise, and refine ideas before they go live. This method isn’t about cutting corners; it’s about giving developers power over strategy, not just execution.

On the technical side, we’ve built our architecture with microservices and smart contracts, making our platforms inherently scalable, provably fair, and Web3-ready. This means we don’t just create games; we create systems that redefine how games interact with operators and players.

What are some key principles or practices you follow in managing Amarix’s development and tech teams that you believe are unique or particularly effective, and how have these approaches influenced the company’s performance?

The most important principle is clarity and autonomy. Every developer, product manager, and engineer at Amarix knows exactly what we’re building and why. Our strategy isn’t some vague corporate vision – it’s a clear, actionable spec that guides every decision.

I don’t believe in micromanagement. We hire only top-tier talent, and I expect them to think, not just execute. Decision-making is decentralised, but aligned with KPIs that directly impact company growth. Every team operates as a micro-mission, meaning they take full ownership of their projects, rather than waiting for approvals.

Another major factor is transparency in financial impact. Every quarter, I present a financial breakdown to the team, showing how their work directly affects revenue and business growth. When developers see the numbers – how compliance, fraud prevention, or new game features impact the bottom line – they become deeply engaged in the business, not just the code.

This approach has allowed us to build an extremely responsive, adaptable company culture where bureaucracy doesn’t slow us down, and teams are genuinely invested in success.

What are Amarix’s key plans and objectives for 2025, particularly in terms of expanding your game portfolio, enhancing operator tools, or entering new markets?

In 2025, our priority is automation and scalability. We’re eliminating routine inefficiencies by implementing standardised automation methodologies, process regulation, and AI-driven optimisations. This isn’t just about saving time – it’s about allowing our team to focus on innovation rather than operational overhead.

On the product side, we’re launching several new games with social elements and advanced retention mechanics. These aren’t just incremental updates – we’re integrating features designed to attract the next generation of players, blending competitive, cooperative, and community-driven experiences into our titles. Additionally, we’re expanding our bonus mechanics, ensuring they are more dynamic and personalised to enhance long-term player engagement.

In terms of market expansion, we’re making a major push into Asia and Latin America, while continuing to strengthen our presence in Europe and the CIS region. These markets demand localised content, tailored UX, and deep integration with regional payment and promotional systems – all areas where we’re actively investing.

For traffic acquisition, we’re partnering with streamers and affiliates to tap into fresh creative ideas and collaborations. Instead of following outdated promo strategies, we’re looking at new formats, influencer-driven campaigns, and possibly even co-branded projects to create real engagement.

Finally, a key initiative for the year is the certification and compliance expansion of our game portfolio. We’re committed to meeting the highest regulatory standards, ensuring that by next year, we can significantly expand the number of regions where our games are available.