Date: 17.09.2024

by Adam Dworak

Push Gaming Expands Danish Market Reach with Danske Licens Spil Partnership

B2B gaming supplier Push Gaming has bolstered its presence in Denmark by partnering with the country’s largest operator, Danske Licens Spil. This strategic collaboration will give Danske Licens Spil players access to top-performing titles from Push Gaming’s portfolio.

Strengthening Market Position

This partnership marks an important step for Push Gaming as it strengthens its foothold in the Danish market.

By aligning with Danske Licens Spil, a state-owned operator and a member of the World Lottery Association, Push Gaming reinforces its position as a leading provider of premium entertainment experiences in key markets.

The collaboration promises to bring a robust selection of both existing and upcoming games to the operator’s platform, further enhancing the gaming experience for Danish players.

Leadership Insights

Fiona Hickey, Chief Business Development Officer at Push Gaming, expressed the company’s enthusiasm for the partnership: “Danske Licens Spil is synonymous with the Danish market, being the leading operator within the region. This partnership sets a precedent for our growth ambitions, both locally and internationally.”

She added that Danish players now have the opportunity to enjoy Push Gaming’s immersive and high-quality slots, which are expected to enhance the operator’s content offering.

Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Licens Spil, echoed this sentiment, stating: “We’re thrilled to once again be able to collaborate with Push Gaming and offer their innovative and exciting games to our player base. Push Gaming has been the primary missing piece in our otherwise impressive content offering.”

A Promising Partnership

This collaboration is expected to elevate the player experience for Danske Licens Spil customers, who will now have access to some of the most popular and exciting titles in the iGaming industry.

The partnership also represents a milestone for Push Gaming as it continues to grow its presence in regulated markets around the world.