Push Gaming Expands into Bulgaria Through Exclusive Betano Partnership
Push Gaming has officially entered the Bulgarian market through an exclusive partnership with Betano, a brand operated by Kaizen Gaming. For the next 12 weeks, Betano will have sole rights to Push Gaming’s portfolio in the country, introducing Bulgarian players to some of the studio’s most recognized titles.
Betano Gains Exclusive Access to Push Gaming’s Portfolio
As part of the agreement, Betano will be the only operator in Bulgaria offering Push Gaming’s popular slot titles, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo, and Wild Swarm. More recent releases from the provider are also set to launch in the market soon.
This move marks a strategic step for Push Gaming as it continues expanding in regulated markets. The company has already seen success with Kaizen Gaming in Greece, Denmark, and Brazil.
Strengthening Industry Partnerships
Push Gaming has been steadily growing its presence in key iGaming markets. In 2024 alone, the supplier has secured direct integration agreements with more than 15 operators. Additional partnerships are expected to be announced before the end of the year.
“Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano. We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly”, said Fiona Hickey, Chief Business Development Officer at Push Gaming.
Kaizen Gaming’s Director of Product, Gaming and Rewards, Evangelos Dedoulis, emphasized the value of adding Push Gaming’s titles to the Betano platform in Bulgaria:
“Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”