QiH Group Appoints James McCarthy as CMO to Lead Marketing Expansion
QiH Group has announced the appointment of James McCarthy as Chief Marketing Officer, a strategic move that underscores the affiliate company’s ambition to strengthen its position in the iGaming space. McCarthy will officially begin his new role on 2 June, bringing experience from Betfair, Betway, and LiveScore Media to guide QiH’s growing marketing division.
New Leadership to Accelerate Marketing Growth
With his new role based in London, McCarthy is set to oversee a team of 17 marketers, which is expected to expand to 27 in the coming months. His primary responsibilities will include boosting profitability across all marketing channels and enhancing the team’s commercial effectiveness. The appointment is part of QiH Group’s broader plan to maintain double-digit growth by refining its marketing strategy and deepening its commercial partnerships.
QiH Group CEO Jamie Walters emphasized the importance of this new addition to the leadership team:
“QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America. Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”
A Background in Sports Media and Betting
McCarthy joins QiH Group from LiveScore Media, where he served as Managing Director. His career also includes senior roles at major betting operators such as Betfair and Betway Group. At QiH, his mandate will focus on leveraging this extensive industry background to reinforce the company’s performance across regulated markets. McCarthy said:
“It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations”