Reflex Gaming partners with Bragg Gaming Group to expand global reach

Distribution to regulated markets worldwide

Under the agreement, Reflex Gaming’s portfolio will be made available to Bragg’s extensive operator network.

The partnership focuses on European markets such as the Netherlands and the UK, alongside the expansion into the lucrative U.S. market.

Additionally, the collaboration includes the future distribution of exclusive Reflex Gaming titles tailored to specific player preferences in target regions.

Building on a strong industry presence

With over 20 years of experience in land-based gambling and its entry into the iGaming market in 2020, Reflex Gaming has established itself as a reputable provider of engaging gaming products.

The company’s portfolio integrates innovative player engagement tools, helping operators achieve acquisition and retention goals while driving revenue.

Comments from Reflex Gaming and Bragg Gaming Group

Mat Ingram, Chief Product Officer at Reflex Gaming, commented on the significance of the partnership:

“Bragg services more than 30 regulated jurisdictions worldwide, with this agreement facilitating our expansion in key markets on our home continent and in target regions such as the U.S.

“Reflex Gaming’s product team continues to push boundaries when it comes to game development, and we have no doubt our diverse portfolio will elevate the offering of Bragg’s operator network.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming Group, highlighted the strategic benefits for both companies:

“Reflex Gaming has a strong existing presence across major European markets thanks to its land-based heritage and more recent iGaming venture.

“Bragg’s industry expertise will help fuel the supplier’s expansion and open the doors to the highly desired USA market for their games, as well as solidifying our own position as a leading distributor of best-in-class proprietary content.”