Relax Gaming Expands Italian Market Reach Through Sportbet.it Partnership
Relax Gaming has entered a content distribution partnership with Sportbet.it, one of Italy’s online casino operators. The deal strengthens Relax Gaming’s position in the Italian iGaming market by integrating its popular titles into a platform that already hosts over 3,000 slot games.
Integration with a Well-Established Casino Platform
Sportbet.it will now feature a range of Relax Gaming’s most successful titles, including Money Train 4, Temple Tumble 2, and Beast Mode. In addition to Relax’s in-house games, the integration includes content from its Silver Bullet and Powered By Relax partners, broadening the available portfolio for Italian players.
Italy remains a key regulated market for Relax Gaming, and this collaboration builds on a series of recent moves aimed at increasing its local relevance. The company has consistently invested in localized content and strategic alliances to meet the country’s regulatory and player expectations.
Alignment on Growth Strategy
Graziano Pozzi, Senior Account Manager at Relax Gaming, commented:
“Partnering with Sportbet.it represents a valuable step in strengthening our presence in the Italian market. Their platform is highly established and well-curated, and we see clear alignment in how both companies approach growth and customer engagement. We’re confident this collaboration will bring strong results for both sides.”
Diego Gavarini, Casino Product Manager at Sportbet.it, said:
“Relax Gaming brings a high standard of content and a strong network of studio partners, which enhances the depth and quality of our offering. This agreement allows us to continue delivering a diverse and competitive experience to our players while working with a partner that understands the dynamics of regulated markets like Italy.”