RubyPlay Expands in Italy Through AdmiralBet Partnership

RubyPlay Titles Go Live on AdmiralBet

As part of the collaboration, several popular RubyPlay games are now available on AdmiralBet’s platform, including Book of 8 Riches, Grand Express Action Class, Go High® Harvest, and #Alice in the Wild.

Over the next few months, the studio will continue integrating additional games, with four new titles launching each week. This rollout will feature high-performing releases such as Elephant Stampede, Immortal Ways® Diamonds, and Go High® Fruit.

Italy as a Key Market for RubyPlay

Italy plays a central role in RubyPlay’s European expansion strategy. Over the past year, the studio has secured multiple agreements with major operators in the country, reinforcing its position as a leading content provider in the regulated market.

“Partnering with AdmiralBet, a key player in the Italian gaming market, is an exciting step forward for RubyPlay as we continue to expand our footprint in the country and the wider European region. This collaboration reflects our dedication to delivering high-quality, immersive slot content tailored to the preferences of local players. We are confident that our diverse portfolio will resonate strongly with AdmiralBet’s audience and further elevate their gaming experience”, commented Dr. Eyal Loz, Chief Product Officer at RubyPlay.

AdmiralBet’s Position in the Italian Market

AdmiralBet, the online brand of Admiral Sport Srl, has been operating in Italy since 2012 and is part of the Greentube Group, a subsidiary of NOVOMATIC. With a strong focus on security, transparency, and responsible gaming, the operator maintains a significant retail presence alongside its online platform, ensuring a comprehensive gaming experience for Italian players.

“Our mission is to bring unparalleled entertainment to our players, and RubyPlay’s games are a perfect addition to our offering. The combination of unique mechanics, engaging themes, and exceptional design ensures our players will enjoy a premium gaming experience, and we look forward to a successful partnership”, highlighted the impact of the new games Marco Militello, Casino Online Product Manager at AdmiralBet.

With this collaboration, RubyPlay continues to expand its European presence, while AdmiralBet strengthens its gaming portfolio with new and engaging slot content.