RubyPlay Expands in Italy Through Partnership with Sisal
RubyPlay has strengthened its position in the Italian iGaming market through a new agreement with Sisal, a operator under Flutter Entertainment. The deal will see RubyPlay’s portfolio of slot games, integrated into Sisal’s online platform, expanding the provider’s reach in the regulated Italian market.
Strategic Expansion in Italy
Italy remains a key market for RubyPlay, and this latest partnership is part of its ongoing expansion efforts in the region. Over the past year, the company has signed multiple agreements to increase its footprint in the country’s regulated gaming sector.
Founded in 1946, Sisal is one of Italy’s most established gaming operators, offering lotteries, sports betting, online casino games, and retail gaming services. The integration of RubyPlay’s slots further diversifies its content offering for Italian players.
Commitment to Regulated Markets
Dr. Eyal Loz, Chief Product Officer at RubyPlay, emphasized the importance of the partnership:
“Partnering with Sisal, a trailblazer in the Italian gaming industry, marks an exciting chapter in RubyPlay’s journey. This agreement not only reinforces our dedication to delivering premium slot content to regulated markets but also strengthens our valued relationship with Flutter Entertainment. Together with Sisal, we are raising the bar for player engagement and entertainment across Italy.”