RubyPlay Expands Italian Reach With Eurobet Partnership

RubyPlay’s Italian Market Expansion

RubyPlay, a B2B iGaming development studio, is making significant strides in the Italian market by partnering with Eurobet, a major iGaming and sports betting operator.

This deal will bring RubyPlay’s popular slot games, such as Immortal Ways® Buffalo and Diamond Explosion 7s, to Eurobet’s online casino platform, expanding their reach to a wider audience of Italian players.

“We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region.” By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet’s mission to deliver exceptional gaming experiences”, said Dr. Eyal Loz, Chief Product Officer at RubyPlay.

This strategic move is a key part of RubyPlay’s plan to become a dominant slot provider in the Italian market.

Eurobet’s Content Enhancement

Eurobet, established in 1995, is a well-known operator in Italy, with a strong presence in both land-based and online gaming. The company operates over 900 points of sale and has a robust online platform accessible through its website and mobile apps.

“Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content. RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers”, stated Alfredo Melloni, Gaming Director at Eurobet.

Eurobet’s partnership with RubyPlay is a strategic move to enhance its online gaming portfolio with high-quality content.