Date: 17.02.2025

by Tomasz Jagodziński

scoreconnect Expands in Latin America Through Juega en Línea Partnership

scoreconnect, a communication platform for sports betting and gaming, has partnered with Latin American casino operator Juega en Línea. This agreement strengthens Juega en Línea’s presence in Peru, Chile, and Mexico while integrating advanced engagement tools.

Strengthening Market Position in Latin America

The partnership helps Juega en Línea expand its reach in key markets. By using scoreconnect’s solutions, the operator aims to boost digital engagement, improve retention, and enhance the overall gaming experience.

A major feature of this collaboration is the integration of scoreconnect’s Telegram Play. This tool ensures a smooth gaming experience within Telegram while supporting players with advanced CRM solutions. As a result, engagement and retention are expected to increase.

AI-Driven Personalization and Community Insights

Juega en Línea’s casino platform will benefit from the Game Suggestion Module, which uses AI to recommend games based on player preferences. Additionally, the Tipster Module allows experienced players to share insights and betting trends, fostering a more interactive community.

Later this month, scoreconnect will present its latest innovations at SBC Summit Rio (Stand B580). The event provides an opportunity to demonstrate its engagement tools to industry professionals.

Executive Insights on the Partnership

Antonio Ruggeri, CEO of scoreconnect, emphasized the importance of this collaboration, stating:

“Juega en Línea is a premier operator in the region, recognised for its secure and engaging gaming experience. Our leading recommendation engines and real-time messaging capabilities will power Juega en Línea’s expansion goals across the Latin American market.”

Grace Acelga, Regional Marketing Director at Juega en Línea, highlighted the benefits of the partnership:

“By leveraging this strategic partnership, we’re well set to strengthen our position as a market leader in Latin America. The collaboration with scoreconnect underscores a shared commitment to innovation, regulatory compliance, and enhanced player experience – ensuring sustained growth and market dominance in key regions.”