Scoreconnect Teams Up with Optimove to Support Live Player Interaction Through Telegram
Scoreconnect has entered into a strategic partnership with Optimove, aiming to deliver real-time, personalised player experiences via Telegram. The move reflects a growing trend among iGaming operators to meet users directly inside messaging platforms, eliminating delays and driving higher engagement.
Seamless Activation for Operators
Optimove’s iGaming partners now have direct access to Scoreconnect’s Telegram capabilities through a quick and streamlined integration. Designed to require minimal setup, the solution allows operators to launch intelligent Telegram-based interactions using live player data—without the need for complex development work.
The integration enables real-time player messaging based on activity, connected either through a player account management (PAM) system or customer relationship management (CRM) tools. This live connectivity supports dynamic engagement, from welcome bonuses to behavioural-triggered messages, improving both retention and conversion rates.
Bringing Gameplay to the Chat Window
At SBC Summit Americas 2025 in Fort Lauderdale, Scoreconnect showcased “Telegram Play”—a live demonstration of players placing bets, receiving personalised updates, and even claiming bonuses within a Telegram chat window. The interface eliminates the need for redirection to external apps or websites, offering a frictionless, in-chat betting experience.
The concept is built on real-time automation. Instead of standard push notifications, operators can communicate with players in an interactive environment that responds to individual actions instantly. This immediacy has been shown to significantly increase message-driven turnover and speed up the transition from sign-up to deposit.
Company Leaders Outline Benefits of New Messaging Integration
“Partnering with Optimove is a big moment for the business given its standing in the market. This integration means frictionless deployment and faster time to value. With Telegram Play, we’re not just enabling messaging—we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most”, commented Antonio Ruggeri, CEO of Scoreconnect.
“We’re thrilled to welcome scoreconnect to Optimove’s partner ecosystem. Their innovative Telegram solution is a game-changer, and we’re proud to bring it to our clients. Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact”, added Adi Dagan, Senior Director of Partnerships at Optimove.
The partnership underscores a broader shift in iGaming communications. As players grow increasingly mobile-centric, direct messaging platforms like Telegram are becoming key channels for engagement.