Date: 16.01.2025

by Adam Dworak

SIS strengthens its team with the appointment of Matt Smith as Customer Growth Manager

SIS has named Matt Smith, a seasoned professional in the sports betting industry, as its new Customer Growth Manager. Smith will focus on enhancing relationships with operators, particularly in the UK and Europe, as SIS continues its global expansion efforts.

New role focused on customer growth

Matt Smith’s primary responsibility will be to support SIS in fostering and strengthening partnerships with operators worldwide.

While his main focus will be on the UK and European markets, his role aligns with SIS’s strategy to solidify its position across all three product divisions.

A wealth of experience from Sporting Group

Before joining SIS, Smith spent a decade with Sporting Group, where he ensured client satisfaction among the company’s top-tier international partners, including WLA Lotteries.

His extensive background is expected to contribute significantly to SIS’s ambitions.

Helen Ridley highlights the value of Smith’s expertise

Helen Ridley, Head of Customer Growth at SIS, expressed her enthusiasm for Smith’s appointment:

“I am delighted to welcome Matt Smith to the SIS team as Customer Growth Manager. His rich experience within the sports betting sector, including a decorated tenure at Sporting Group, equips us strongly for our continued global ambitions.

“SIS has made significant progress in expanding its UK and Europe operations and Matt’s appointment will help ensure we exceed expectations across our valued partnerships.”

Matt Smith looks ahead to a promising future

Sharing his excitement about joining SIS, Matt Smith commented:

“I am thrilled to be joining SIS at an incredibly exciting time for the company, as it lays the foundations for a strong 2025.

“As we build towards ICE Barcelona, where I’m hoping to spend some crucial time with SIS partners, I am eager to hit the ground running and contribute towards the company’s continued global development.”