Smartico and Hybrid Interaction Partner to Enhance iGaming CRM Strategies

Smartico and Hybrid Interaction Combine Expertise

Smartico.ai and Hybrid Interaction have announced a strategic collaboration to provide advanced solutions for player marketing, CRM strategies, and retention programs in the global iGaming market.

By integrating Hybrid Interaction’s deep expertise with Smartico’s cutting-edge technology, operators can access tailored CRM services delivered by certified experts.

A Focus on Player Engagement and Efficiency

The partnership aims to streamline back-office processes and develop engaging promotional calendars, enabling operators to strengthen connections with their players.

Clients leveraging this combined offering can expect enhanced efficiency and a more personalized approach to player engagement.

Decades of Experience Backed by Proven Success

Hybrid Interaction brings a strong track record to the collaboration, with over 200 successful projects and decades of CRM experience.

This wealth of knowledge complements Smartico’s innovative gamification engine, providing operators with tools to optimize their operations and boost player lifetime value (LTV).

Industry Leaders Present at ICE 2025

Both Smartico and Hybrid Interaction will showcase their joint solutions at ICE 2025 in Barcelona.

This event offers operators a unique opportunity to explore the benefits of the collaboration and learn how these services can transform their operations.

Insights from the Leadership Team

Yuval Mechoullam, CBDO and Co-Founder of Smartico, emphasized the advantages of the partnership, stating:

“Operators now have an unparalleled opportunity to optimise their operations with a combined offering that brings together Smartico’s technology and Hybrid Interaction’s expertise. We ensure that every client gets the most out of the tools at their disposal through a results-driven approach.”

Shahar Attias, CEO of Hybrid Interaction, highlighted the impact of gamification, adding:

“Gamification is the buzzword of 2024 in iGaming; as Hybrid Interaction is made of the industry’s leading CRM experts, by harnessing Smartico’s enhanced engine, we are able to materialise our innovative strategies and boost our joint clients’ LTV & player engagement.”