Date: 27.06.2024

by Mateusz Mazur

Soft2Bet Launches €50M iGaming Innovation Fund

Soft2Bet has officially launched its €50 million iGaming innovation fund, Soft2Bet Invest, on June 27.

Vision and Goals

The fund aims to support both growth-stage and mature companies within the iGaming sector, offering investments ranging from €500,000 to €1 million.

Soft2Bet CEO Uri Poliavich, who announced the fund earlier this month, emphasized the company’s commitment to innovation and disruption within the iGaming industry. He stated, “Disruption, innovation, revolutionary, visionary – all are words frequently, sometimes appropriately, other times less so, used to describe companies working in the iGaming space. When it comes to Soft2Bet, our journey from startup to major iGaming operator and provider shows how we have been changing the iGaming industry, that we speak the language of innovation, and that our products and success stories are undeniable proof that we excel in driving business growth.”

Target Areas for Investment

Soft2Bet Invest will focus on companies leveraging emerging technologies in several key areas:

  • Casual Gaming
  • Artificial Intelligence (AI)
  • Traffic Differentiators
  • Behavioral-UX Analytics

Additionally, the fund will look for high-margin gaming software solutions that demonstrate strong profitability and scalability.

Soft2Bet Invest is one of several iGaming-focused funds launched in June. Notable recent launches include:

Xanada Investments: Led by Evoplay’s former chief commercial officer Vladimir Malakchi, this fund aims to support 25 startups with pre-seed, seed, and series A funding.

Ixia Capital: Founded by Mona Motwani, Sportradar’s former head of sports partnerships and government relations for the Indian sub-continent, Ixia Capital focuses on high-growth companies in gaming, esports, digital assets, and complementary technologies, particularly in the UAE, India, and Africa.