Soft2Bet Showcases Gamification and Turnkey Solutions at ICE 2025
Soft2Bet is set to showcase its innovative iGaming turnkey solutions and gamification technologies at ICE 2025, taking place from January 20-22 in Barcelona. The company will engage with partners, host workshops, and participate in industry panels at Stand 2C30.
Exploring Gamification Innovations at ICE
Soft2Bet’s Senior Sales Manager, Ben Scopbie-Trumper, will lead the workshop “Gamification: what’s next?” on January 21 at 2 PM at the Soft2Bet stand. The session will delve into MEGA’s player engagement strategies, highlighting how these gamification tools enhance key performance metrics such as lifetime value (LTV), screen time, and revenue. Attendees will gain insights into creating sustainable business models while optimizing profitability.
Comprehensive Turnkey Solutions
At ICE 2025, Soft2Bet will showcase its comprehensive turnkey solutions designed for B2B partners. These offerings include extensive online gaming and betting portfolios, implemented to enhance lifetime value (LTV) through advanced personalization. Available as off-the-shelf or bespoke packages, the solutions provide flexibility while leveraging data-driven insights to optimize customer retention. Visitors can also explore MEGA’s unique gamification features, seamlessly integrated via a simple API process, which deliver sustainable profitability and boost operator revenues.
Regulatory and Market Expansion
In 2024, Soft2Bet achieved important milestones by securing licenses in key markets such as Mexico, Ontario, Sweden, Greece, and Romania. These regulatory advancements were accompanied by the launch of new brands and extended technology services in these regions. Looking ahead to 2025, the company plans to expand into additional markets, including New Jersey in the US and Spain in Europe.
Martin Collins, Chief Business Development Officer at Soft2Bet, shared his enthusiasm for the company’s achievements and upcoming plans:
“At the start of 2024, we aimed to focus on commercial growth and regulatory expansion, and I’m delighted to say we’ve achieved and surpassed many of those objectives. Our MEGA workshop at ICE 2025 will provide even more updates and insights into how gamification drives revenues for our partners. See you there!”
